Trade Marketing Expert Red Bull and Granini

Trade Marketing Expert Red Bull and Granini

Постоянна позиция
публикувано преди 2 години

Devin JSC is a producer of  Bulgarian leading  bottled water brand DEVIN (Mineral and Spring), but also a distributor of well know  Granini fruit juices and Red Bull energy drink.
Our team attracts young and passionate professionals – proactive, intelligent people who enjoy work dynamics and have strong creative, analytical and organizational skills. The company invests in its employees, expanding their knowledge and skills and enables them to use innovative technologies to ease their activities.

We invite you to become part of our team on the position: Trade Marketing Expert Red Bull and Granini

Main responsibilities of the position:

·        Responsible for development of the sales and trade marketing strategies for Red Bull and Granini brands in close cooperation with Red Bull and Granini partners including, sales, distribution, market positioning and KPI setting for Sales department.
·        Understand and identify the specifics and needs of Red Bull and Granini, defining the growth strategy, based on main pillars (portfolio, value proposition, promotions, assets, incentive programs, POSMs, etc.)
·        Development, implementation and follow-up of channel plans (by trade channels)
·        Development, communication and follow-up of promotional plans and strategies both for distributors and retailers.
·        Management of assets and materials (displays, coolers, glasses, etc.) – placement prioritization, distribution throughout the country, placement targets and follow-up.
·        Development of merchandising standards (MSL, assets, POSMs communication) by channels, based on regular market visits and analysis
·        Production & goods delivery planning for both brands Red Bull and Granini, considering market demand and stock availabilities
·        Route to market strategy development and implementation for both brands Red Bull and Granini.
·        Budget planning and handling (including invoices)
·        Gathering and analysis of market and sales information through different sources and channels, aiming to turn this into effective and efficient sales initiatives and actions
·        POSMs development – work with designers, printing houses, couriers
·        Building of strong relationships with Sales and Marketing Departments, as well as with other internal and external partners – Red Bull and Granini.

Key competencies:

·        University degree – Master in Economics, Business Administration, Marketing or similar
·        FMCG or similar related experience – 2-3 years of previous professional experience in the fields of Sales, Trade Marketing or Marketing is a plus, as well as in-depth HoReCa and Off trade knowledge.
·        Understanding the main principles of distribution, market channels and sales, as well as competitive activities and consumer behavior
·        Project management and excellent communication and persuasion skills
·        Excellent MS Office knowledge (MS Power Point, MS Excel, MS Word)
·        Excellent English – written and spoken
·        Clean driving license, cat. “B”


·        Analytical thinking and foresight
·        Thinking out of box, challenge status quo
·        Proactive, initiative, can-do attitude
·        Results-oriented
·        Multi-tasking & problem-solving
·        Structured & detail oriented, striving for excellence
·        Communicative & combinative
·        Friendly team player

Company offer: 

·        Challenging tasks and personal development
·        Competitive monthly salary
·        Trainings and different functional projects
·        Additional health insurance
·        Perfect office location
·        Company phone and laptop

If you are interested in this opportunity, please send your CV along with a photo via the application button below. In accordance with the company’s policy and according to Personal Data Protection Act, all documents will be treated in strict confidence. An interview will be scheduled only with the application approved candidates.

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