DEVIN is ranked 10th in the TOP 20 ranking of the strongest brands on the national market and a leader in the category “Beverages – soft drinks/bottled water”. This shows an independent survey of the consumer segment on the Bulgarian market held at the initiative of the global organization Superbrands.
This summer, DEVIN and ENERGY Radio joined together to fight summer dehydration and high temperatures. As part of the initiative, the smiling ENERGY promo girls distributed exactly 2 225 liters of bottled water in Varna, Burgas and Sofia.
Data shows that more and more employers in Bulgaria provide water to their employees as part of their staff care policy*. However, there are also frequent forgeries made by unscrupulous manufacturers who bottle and offer water of unclear origin, thus abusing well-known brands and undermining consumer confidence.
This summer, patients of Acibadem City Clinic Tokuda Hospital in Sofia will benefit from free mineral and spring water distributed as part of a healthy hydration campaign, conducted in a partnership with the leader on the bottled water market in Bulgaria – DEVIN JSC. The initiative is specially developed with established Tokuda Hospital specialists aiming at encouraging water intake among patients and contributing to their health, tonus, prophylactic and recovery process in the hospital.