Company profile

DEVIN is the leading bottled water company in Bulgaria. All sources and the bottling facility are based in the ecologically clean and pure region of Devin, in the heart of the Rhodopi mountains. DEVIN is also the exclusive distribution partner for Red Bull and Granini in Bulgaria. The company is operating a national sales & distribution network, headquartered in Sofia. At present, DEVIN has over 500 employees. The Chief Executive Officer of the company is Mr. Thomas Krennbauer.

“Devin” JSC was founded in 1992 as a limited liability company owned by individuals and the Devin municipality. Since 1999, the company has been a joint stock company with 100% private capital. From August 2007 to June 2010 DEVIN was a public company which shares were traded on the Bulgarian Stock Exchange. As of 2010, DEVIN was under the ownership of “Advent International” – a global private equity fund. In March 2017, DEVIN became part of Spadel Group.

Spadel is specialized in production of mineral water, spring water and natural fruit drinks. The company is market leader in Benelux and has strong regional positions in France and the UK.

DEVIN’s primary scope of activity includes bottling and selling of mineral water, spring water, table and carbonated water and non-carbonated soft drinks. The company holds the concession for use of drillings 3 and 5 in the region of Devin, the Rhodope Mountain, from which it bottles its DEVIN mineral water. The water is natural and comes from an ecologically clean area. It has unique mineral composition and taste.DEVIN has a license for utilization of Baldaran source, used for bottling the unique for the Bulgarian market DEVIN spring water. With its low mineralization (82 mg / L) and low level of sodium ions (6.2 mg / l), DEVIN spring water can be consumed everyday by everybody – from newborns to elderly people.

The company holds a number of certificates for the quality of mineral and spring water DEVIN, issued by Bulgarian health institutions as well as the prestigious German Institute Fresenius. The product range includes DEVIN mineral water, DEVIN spring water, DEVIN AIR carbonated mineral water, Divna table water, fruit juices Granini, as well as Red Bull energy drinks.  In addition, we own the leadership in the business with gallons branded DEVIN OFFICE. The company has at its disposal a well-developed national distribution network, including over 85 partner companies, as well as its own commercial base in Sofia. Together with its partners, DEVIN delivers its products to more than 35,000 retail outlets in the country.

Vision

Clean and pure
in life, business and society.
We bring healthy hydration
to every body.

Mission

The company’s mission is to contribute to a healthy lifestyle through the production and distribution of high quality soft drinks.

Achievements

Over the course of its 25-year history, DEVIN  has established itself as the market leader, offering a variety of waters, quality and healthy beverages.

Since its establishment, the company has been growing dynamically as a result of its quality products, well-developed distribution network, adequate and innovative business strategy, as well as open communication with the users of the brand. Here are some of our achievements:

Awards

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2010

EFFIE bronze medal for communication campaign of DEVIN spring and mineral water

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2011, 2010, 2009

Award for Packaging Innovation, The Bulgarian Soft-Drinks Association

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2009

Eco-innovation Award

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2009

IN5 – Innovation Award, Investor of the Year, awarded by Bulgarian Industrial Association

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2006

For the successful launch of DEVIN Spring water the Marketing manager of the company won the award “Brand Manager of the Year”

Certificates

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2016

DEVIN received honor for Best Practice in Reduction of Packages from the Regional Inspectorate of Environment and Water – Smolyan

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2016

Certificate of quality control covering the bottling of DEVIN mineral, spring and carbonated water, issued by SGS System Certification

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2015

Quality standard for implementation of best practices in the field of Human resources management and development

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2015

International certificate for Environmental management ISO 140012004

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2015

2015 International certificate for labor safety OHSAS 180012007

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2014

International certificate for environmental management ISO 140012004 Atlantic Divine

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2014

International certificate for the quality management system ISO 90012008

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2014

Certificate for the consistent content of mineral water DEVIN, drilling 5, issued by the Ministry of Health

2010

Certificate for the consistent content of DEVIN mineral water, drilling 3, issued by the Ministry of Health

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2007

International certificate for environmental management ISO 140012004

Sponsorships and social responsibility

As a responsible company, DEVIN traditionally supports investments in new production technologies and efficient use of energy and resources. Our efforts are focused on building long-term, reliable and loyal relationships with customers, partners and society. We are constantly striving to treat everybody with dignity and respect. Protection of environment and promotion of active and healthy lifestyle are our key priorities and commitments.

News

June 15, 2017
13 06 2017-04

Company

68% of Bulgarians want to lose weight before the start of the summer season*

68% of Bulgarians admit they would like to lose weight in order to look in a good physical shape for the summer. Every fourth Bulgarian is not satisfied with his body, a recent survey conducted by Alfa Research in May 2017 among the urban population in Bulgaria shows. Fear of obesity is a problem for ¾ of women and for over half of men in the country. Nearly 40% of women are worried about showing on the beach in swimsuits and generally want to improve their figure, while this percentage for men is only 17%.
May 12, 2017
Devin mountain var2_10 05 2017-2-01

Company

80% of Bulgarians would like to spend more time in the mountain

Nearly 80% of Bulgarians would like to spend more time in the mountain. Pure air, tranquility and the ability to recharge from the everyday stress in the city are the main reasons that make urban people look for contact with nature, which is lacking for over 2/3 of Bulgarians, a recent study conducted by Alfa Research in March 2017 among urban population in Bulgaria shows.
March 27, 2017
13

Company

Volunteers give away DEVIN Mineral for the World Water Day

On the occasion of March 22, the World Water Day, nearly 50 volunteers distributed bottles of DEVIN Mineral on the central locations in Sofia. The one-day initiative was held as part of the joint campaign of DEVIN and The Art of Living Foundation in Business Park Sofia, Students Town, National Palace of Culture and Bulgaria Boulevard.
March 22, 2017
Devin Mineral Origins Header

Company

Rhodope Mountains become alive in DEVIN Mineral campaign

The Rhodope Mountains are the main scene of action in the new communication campaign of DEVIN Mineral, dedicated to the connection of urban people with nature. The campaign tells the story of the origin of mineral water which comes from the heart of Rhodopes and brings the energy and power of the mountain.

Brands

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